I design end-to-end product experiences, from early discovery through execution. My work focuses on translating complex ideas into clear, structured systems across interfaces, data, and communication.


My early work focused on discovery—defining problems, exploring user needs, and shaping product direction. More recently, I’ve led execution by building design systems and delivering high-stakes, client-facing materials. I’m particularly drawn to problems where complexity needs to become clarity.


Alongside my product work, I explore generative art and visual experimentation across Instagram, Pinterest and Are.na—treating these spaces as an evolving creative practice. I also mentor with AIGA NY.


Additional case studies can be found on my Dribbble, and my full experience is outlined on LinkedIn.

Product Designer

I design end-to-end product experiences, from early discovery through execution. My work focuses on translating complex ideas into clear, structured systems across interfaces, data, and communication.


My early work focused on discovery—defining problems, exploring user needs, and shaping product direction. More recently, I’ve led execution by building design systems and delivering high-stakes, client-facing materials. I’m particularly drawn to problems where complexity needs to become clarity.


Alongside my product work, I explore generative art and visual experimentation across Instagram, Pinterest and Are.na—treating these spaces as an evolving creative practice. I also mentor with AIGA NY.


Additional case studies can be found on my Dribbble, and my full experience is outlined on LinkedIn.

Product Designer

NYC

10:38:20 AM
Parinaz Kassemi0
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